Tuesday, March 16, 2010

type conference

Madison Avenue.


This Conference will focus on typography on multiple surfaces, ranging from packages to sculptures. We will focus on typography that uses dimensionality to convey a single or multiple messages. We will focus on artists and designers that think "outside the page," and encourage stubborn designers/artists to see their work from a different point of view, and push typography to the EXTREME!


Freed eerdekens- Belgian artist.

Fred Eerdekins is a sculptor from Belgium whose artwork manipulates light and shadow. He is quoted to search for beauty in his art and pushes the idea of hidden messages in his work to show us that something mysterious make sense once light is shone on it.
Eerdekins uses typography strictly for simplicity and beauty and does not rely on hierarchy in his messages, nor is he really concerned about the message itself.


Names:
Type in the Round
Multi-D Type
If You Build Type, They Will Come
Type: No Longer Flat
Think Outside the Page

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