Saturday, August 29, 2009

type 3: CENTAUR!!!!


A refinement of Roman inscriptional capitals designed by Bruce Rogers as a titling design for signage in the Metropolitan Museum. Rogers later designed for the Monotype Corporation a lowercase based on Jenson’s work, turning the titling into a full typeface, Centaur, the most elegant and Aldine of the Jenson derivatives.

Designers: Nicolas Jenson, Bruce Rogers, Frederic Warde
Design date: 1928-1930
Design owner: Monotype Imaging
Publisher: Monotype Imaging
MyFonts debut: Jan 1, 2000

Centaur was later issued in several other sizes and used exclusively for the New York Metropolitan Museum Press. Soon, fine printers made so many requests for the Centaur types that Rogers considered developing a commercial version of the face.
The most famous use for the type, however, came six years later when a special 22-point size was cast to set the 1,238-page Oxford Lecturn Bible.

Centaur™ was designed by Bruce Rogers for the Metropolitan Museum in 1914 for titles. Subsequently, it was reworked into a text face. Centaur is what is known as a Venetian face, characterized by oblique stress, minimal contrast between thick and thin strokes, the slanted bar in the e, and heavy serifs. It has a unique charm and distinctive elegance that works well on a variety of correspondence and publications.

The completed fonts were cast in 14 point by The American Type Founders Company and were first used to set a translation of De Guerin’s Le Centaure. Following typographic tradition, Rogers named his typeface after the book in which it first appeared.

Friday, August 28, 2009


Find posters using rhetoric..

antithesis-happy earth day... here's an ax.
synecdoche-one tree branch is symbolizing all trees.
metaphor-?? the handle is a tree branch.

look for signs for Dave Frishberg.
signified and signifiers.................



description- the wish to make the reader perceive something. writing that depicts persons, places, or things.
exposition- the wish to inform the reader. clarifies or explains a subject.
narration- the wish to make the reader grasp the movement of an event. storytelling.
dramatization- direct representation of a story. a play. it's more direct. literally acting out a story
argument- the wish to make the reader change his mind or attitude. includes justification of view.
plot- the author's planned organization of events of a story . it has an implied opinion and perspective.

"a story's organization is essentially the author guiding the reader through the solution of the problem that the narrative presents." Aristotle says in his work "the poetics" that plot [a key element driving a narrative] in an imitation of action that has a beginning middle and end. Freytag made up a triangle that discusses how the interest of the reader rises to the climax of the story then the interest decreases later. there can be all kinds of plots.

Conflict- internal or external
person vs self
person vs person
person v society
person vs nature
person vs supernatural
person vs machine

Christian Metz
-Narrative has a beginning and an ending, (this separates it out as an experience or artifact from the rest of our lives.)
-temporal sequence; a linear string of events, images, or words. temporal=of time
-it is "doubly temporal" in that there is the time of the thing told, and the time of the telling.
-The "event" is the basic unit of the narrative. a sentence is the linguistic equivalent of a narrative event. (a word is not a narrative)
-says an image (film image is this example) is equivalent to a sentence, not just a word, so an image is narrative

film is comprised of a setting character, and plot that changes over time.
there are 3 aspects of time in film that function on three different levels.
-mese-en-scene-French theater term, literally translated, meaning "putting into the scene" or "setting in scene." It refers to everything appearing in the camera's frame--sets, props, actors, costumes, and lighting. it also refers to the visual style of the elements within the shot, camera angle and composition.
-temporal structures-provide a basic sense of a cohesive whole built up over time. three building blocks are motion, duration, and transition. Temporal=of or relating to time. Motion= a state of progression from one place to another. a change of position with respect to time. a change from one place to another.
-camera still & subject moving
-camera moving & subject still
-camera moving & subject moving
-narrative structure-decisions about how time flows through the narrative as a whole. achieved primarily through editing together of various scenes.
-duration-amount of time a particular time interval
-transition-the process of change from one form, state, style or place to another.
the duration of a shot, the motion occurring within a shot, or the transition from one object in a shot to another is what provides the basic sense of time passage for viewers.

VL: Notes: RHETORIC- art of persuasive speaking or writing.
rhetroical give us a larger impact and resonance
should be customized for the specified audience.
kairos is the skill of accessing the audience and changing your tone


Personification-adding human qualities to inanimate object or institutions. the qualities can include emotions desires sensations physical gestures and speech.....

hyperbole-exaggeration of an object beyond its natural and proper dimentions for emphasis. an image can exaggerate size or ability to greater or smaller degrees than found in reality.

pun- play on words. a word that sounds similar to another but has different meaning. likewise a visual pun is an image that is visually similar to another. substitution of similar forms, meanings or sounds. one symbol can have multiple meanings or multiple symbols can have similar meaning.

antithesis- 2 contradicting ideas for emphasis, or to intensify differences.

Irony- expression that conveys a meaning opposite to its literal meaning. deliberate contrast for unexpected or sarcastic intent.

metonymy- using an indexical image of one thing (usually a simplification) to stand for another thing (usually more complex). replacement of one sign by another that has close association.

synecdoche- a part used to represent a whole or the whole representing the part.

metaphor- comparison of 2 things that are not alike. "the ___ is a _____." points out resemblance but by substitution.

allegory- a literal concrete device symbolizes and abstract idea or principle. like a metaphor, but the underlying meaning has more moral, social, religious or political significance.
parody- imitation of another work with humorous, ironic, or satirical intent.

SEMIOTICS!!! the study of signs... signified and signifier---- signified is the thing indicated by the signifier. it is the mental picture. it varies but can stabilize with habit.

Wednesday, August 26, 2009

NA: My Hobby Idea

First Person

Third Person

Since I haven't been doing much when it comes to playing games or sports, I think I'm going to make playing Candy land my hobby and i will go through the process of picking a friend to play with, learning the rules, playing it, etc......

Tuesday, August 25, 2009

Stephen Fry and the Gutenberg Press

One year in St. Louis the City Museum had this class that let kids learn how to make paper the way Gutenberg did. Not out of baby cows, but the process was similar. When I did it my paper didn't turn out as good as Stephen Fry's did. Each piece of paper is a work of art and skill. How the hell did he think of movable type?!? It must have taken him years and hundreds of sketches. It's a shame that we don't even know what he looks like. My favorite part was the way they made replicas of the letters. I didn't know he used 8 different Es. It's amazing how long it took to print a single page when it takes 5 minutes for us to type and print a bunch of pages. Thank God for Gutenberg!!

Monday, August 24, 2009

VisLang: Jazz Research

Dave Frishberg is very interesting. During his childhood he taught himself to play the piano, but didn't want to learn classical music because of his interest in blues. After graduating high school Frishberg joined the Air Force and served for a couple of years until he decided that he wanted to be a freelance piano player. During his career Dave Frishberg made some crazy songs about random things. Some of his most popular include "I'm hip" "Health Food Nut" and the one we all know "I'm just a bill" from school house rock. Frishberg is known for his amazing piano skills, but what makes him different that any other jazz/blues/bebop artists is that he is a great lyricist. While he was in the Air Force one of his generals told him that jazz is alright, but there aint enough words..... which i believe started his whole love for lyrics.

When i think of jazz i imagine loose, free images... like string. i also imaging reds, purples, and yellows...

And i see no reason for a font when i think about dave frishberg. his style is so loose and crazy that i feel that hand generated letters would be the best way to describe his style.. but if i ABSOLUTELY HAVE to choose a font for him it would be a sans serif font like Trade Gothic, because it's modern enough, like Frishberg's lyrics. and it's not as fancy as a seriffed font.