VIS LANG: Final Modes of Appeal.

I redid the WPA poster "Work Promotes Confidence"

It shows logos because it states that work promotes confidence, which it does.

So I chose to go with Ethos. I'm showing the confidence of the child as well as the confidence of the construction worker. It could be read as a before and after scene with the child building an amazing tree house and growing up to do construction. Or it could be read as the construction worker and the child both build the tree house and are both confident.
I collaged images to give the viewer a sense that it was actually hand built... i used Frutiger extra bold because it looks professional and childlike at the same time.

PROCESS:
















COPY:
1 Hard work pays off
2 Work. Be happy.
3 Sweat equals Joy.
4 No pain no gain
5 live to work
6 build
7 build confidence
8 build self worth
9 worth
10 work. it's worth it.
11 build something worth it
12
13
14
15

new ideas:





Hard working, confident font choices:



I think Bembo seems the most confident and hard working.


cropping ideas:





new house:


new man: